Our Story
CoolFlowers is a premier floral design studio based in Prague, specialising in bespoke floral arrangements that combine modern design with timeless elegance.
As a company started in 2013 with a small e-shop run by the current CEO Jaroslava Stretscool. She did all the work by herself and didn’t get more than 20 orders a month.
Now CoolFlowers has a store in the Prague center, a brand new e-shop, big team of florists, managers, couriers and more than 600 unique bouquets delivered each month.
What we do
We are dedicated to our craft and take great pride in creating unique floral designs. Our bouquets, arrangements, and flower baskets feature rare varieties sourced directly from the Netherlands, ensuring a distinctive touch you won’t find elsewhere. With fresh shipments arriving four times a week, we guarantee the quality and longevity of every arrangement.
Each piece we create is tailored with care and designed for someone special. In addition to our daily creations, we provide bespoke floral décor for high-end weddings and events, adding a luxurious flourish to every occasion.
Explore more of our work and behind-the-scenes moments on Instagram!
Our Approach
At COOLFLOWERS, we believe that every order is a unique creative journey. While we can create a variety of arrangements—baskets, flower boxes, table compositions, and wreaths—our true passion lies in crafting custom bouquets. We don’t offer pre-arranged flowers; instead, we take the time to design each piece with care and intention.
To help us bring your vision to life, we love to hear about your favorite flowers and preferred color palette (light/dark, bright/dim, basic/complex). This allows us to prepare the perfect blooms for you.
Creating a bouquet is an art that requires focus, typically taking 40 to 90 minutes based on size. To ensure a smooth experience, sharing your preferences in advance is ideal. However, if you’d like to be involved in the process, we’re more than happy to provide a cup of tea or coffee while we create your special arrangement.
Our Team
Jaroslava Stretcul
FOUNDER
My role is to ensure that COOLFLOWERS operates smoothly and continues to grow. I manage the supply of exclusive flowers from our partners, oversee project promotion, and handle any emergencies that arise. Additionally, I take care of various essential tasks that keep our business running.
I’m always happy to discuss corporate orders, potential partnerships, or advertising opportunities.
e-mail: [email protected]
Kirill Stretcul — Sales Manager
I know everything about our assortment, seasonal flowers, and availability of certain items at a given time
Tel.: +420775683780 (Whats’app, Viber, Telegram)
Sofia Kamyshan — ART director
My role is to maintain the integrity of the COOLFLOWERS brand across our shop, website, and social media. I’m responsible for sourcing unique flowers—like finding peonies in the middle of December—and I ensure the quality of our arrangements, remembering every bouquet we’ve ever delivered.
I would be delighted to discuss event decorations or help bring your dream wedding to life.
COOLKIDS
Meet the talented florist team in our shop! They stand behind every bouquet we create, ensuring each arrangement is crafted with care and creativity. Whether you need help choosing flowers, arranging a bouquet, or discussing your order, they’re always here to assist you.
